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Event Details
This is a one-day course that will equip you to optimise a site in a non-competitive sector.
Prerequisites: Students must know how to use a personal computer and a web browser.
This is also available as a self-paced online SEO course.
Topics Covered
- Overview of search engines
- What Is Search Engine Optimisation?
- Definitions
- Nature of Search Engines
- Crawlers, Robots, Spiders
- Algorithms
- Search Engine Indexing
- Directories
- Ranking Indicators
- How Searchers Work
- Guessing the Google Algorithm
- Search Engine-Specific Ranking
- Bing
- Writing to Make Money
- Writing for Humans
- The Buying Process
- Principles of Linking
- Link Bait
- Quality Directories
- Website Architecture
- SEF Dos and Don'ts
- Managing Spiders/ Robots
- Accessibility Considerations
- Performing Search Engine Optimisation
- Planning the SEO Process
- Site Audit
- Traffic Measurement
- Tools for Analysing a Site
- Speeding Up the Site
- Keyword Research
- Commercial or Informational Intent?
- Ranking
- Sitemaps
- URL Submission and Removal
- Post-Implementation
Where
TrainSEM Pty Ltd
4.04/365 Little Collins St
Melbourne,
Victoria 3000
Australia
Hosted By
TrainSEM Pty Ltd
We are a search marketing training consultancy based in Melbourne, Australia. Our clients are world-wide. We initially offered retail SEO services during 2002–2005, but since 2007 we have focussed exclusively on training and consulting. We have just added social media outsourcing to this mix.
Our corporate consulting is advisory in nature, so we often work with incumbent digital agencies and client staff who perform the work. Some of our work involves being embedded in the client’s workplace, as this gives us a first-hand view of workflows and corporate processes. Our solutions involve making small tweaks to processes in disparate teams; their collective synergy delivers the results.
Our consulting to SEO and digital agencies is possible because we do not compete with them.
Search marketing, particularly SEO and social media, has evolved rapidly in the past year or two and most of the old tactics don’t work as well or at all. What works now isn’t surprising or complicated — it can be summarised as “creating quality content”. It’s a no-brainer that users like sites that offer something of value, so they respond favourably.
We call this Value Creation. We can’t help you to build better or cheaper widgets, but we can help you to create valuable content on your website. This content has to be arranged within a meaningful architectural blueprint.
Training
We offer training classes in the following subjects:
- Search engine optimisation (SEO)
- Pay-per-click (PPC) advertising
- Social media optimisation (SMO)
- Social media marketing (SMM)
- Online reputation management (ORM)
Consulting
We consult in all the above areas. Examples of our assignments include:
- SEO and PPC audit
- Search marketing strategy
- PPC (SEM) strategy
- Usage growth strategy
- Social media strategy
- Social media policy and governance
- Value creation strategy
- Writing technical (website) requirements for an infrastructure transformation program
- Non-functional testing of SEO features (in enterprise programs)
Social Media Outsourcing
Our Twemps brand covers our social media outsourcing services.
